How do I add competitors to monitor?

Competitors power your Share of Voice — how often you appear in AI answers compared to the brands you compete with. Without them, you see your visibility in a vacuum; with them, you see whether you're winning the answer.

How to add them: open your project, go to the Competitors section, and add, rename, or remove competitors at any time.

Who to add:

• 3–5 direct competitors — brands a customer would realistically consider instead of you.
• Names you already see appearing when you test your visibility prompts in ChatGPT.

Who to leave out:

• Aspirational giants that don't actually compete for your customers — they'll dominate the chart without telling you anything useful.
• Long lists. 3–5 sharp competitors beat 15 loose ones; too many dilutes Share of Voice and makes it harder to read.

Refine over time: after your first refresh, check which brands the AI actually names in your category. If one keeps appearing that you didn't list, add it. If one you listed never shows up, drop it — and review the list each quarter as the landscape shifts.

A focused competitor set is the difference between a readable Share of Voice and a noisy one.

Key takeaways

• Add 3–5 direct competitors — brands a customer would realistically consider instead of you.
• Leave out aspirational giants that don't compete for your customers.
• Refine after the first refresh — add brands AI actually names, drop ones that never show up.
• A focused list is the difference between a readable Share of Voice and a noisy one.