Be present on G2
G2 is one of the third-party sources AI engines lean on most when they recommend B2B software, and your product isn't present there yet (or has too few reviews to count). This guide shows you how to claim your profile and build genuine reviews so you actually show up.
Why this matters for AI visibility
When someone asks an AI engine "what's the best software for X?", the engine trusts independent, third-party sources far more than it trusts your own website. For B2B software, G2 is one of the biggest and most cited of those sources: its category grids, comparison pages, and review counts are exactly the kind of content models quote when they build a recommendation.
Being present on G2 means two things: a claimed, complete profile and a base of genuine, recent reviews. Together, they make you eligible to appear on the category grids and "best of" pages engines cite, and they give models concrete, structured signals about what you do, who uses you, and how you're rated.
Step 1: Claim or create your profile
Go to G2 and search for your product. If a profile already exists (G2 often creates them automatically), claim it. If there's none, create it. Claiming is free and now instant: fill in a few details and verify that you represent the company. A free profile is enough to gather reviews, appear on the Grid, and earn badges, so you don't need a paid plan to start.
Step 2: Complete the profile properly
A half-empty profile teaches a model very little. Fill it in fully:
- A clear, factual description that ties your product to its category and the entities that define it, not just your name. "An AI-powered invoicing software for freelancers" teaches a model far more than "Acme".
- The right categories. This is important: your categories decide which grids and comparison pages you show up on. Pick the ones your buyers actually search.
- Features, media, pricing, and links to your key pages.
Everything here is content the engines can read, so make it accurate and specific.
Step 3: Build genuine reviews
This is the heart of it. A claimed profile with no reviews won't move your visibility. Ask your happy customers for reviews at the moments they're most likely to say yes: after a smooth onboarding, following a clear win, or during a review call. Use G2's own review-generation tools and personalized review links to make it frictionless.
Keep it clean: G2 verifies reviewers (work email, LinkedIn) and moderates for authenticity, so never fake or buy reviews. If you want to encourage participation, use G2's official incentive program (for example a gift card handled by G2) rather than paying reviewers yourself. Aim for recent, detailed reviews across different use cases, which give models richer signals than a wall of five-star one-liners.
Step 4: Keep it fresh and respond
Recency matters. A steady trickle of new reviews beats a single burst that then goes stale. Respond to reviews, especially critical ones, to show you're an active vendor, and update the profile as your product evolves. This keeps you on the grid and keeps the signals current.
Need a hand with this?
Claiming, categorizing, and running a review-generation motion well takes some setup. If you'd rather have an expert handle your G2 presence for you, GetMint's Customer Success team can take it on.
Talk to a GetMint CSM about the Enterprise plan →
Key takeaways
- G2 is heavily cited by AI engines for B2B software recommendations — third-party sources beat your own site as evidence.
- Being "present" means two things: a claimed, complete profile and a base of genuine reviews. Neither alone is enough.
- Pick the right categories — they decide which grids and comparison pages you show up on.
- Never fake or buy reviews. Use G2's official incentive program if you need to encourage participation.
- Recency beats volume bursts — a steady flow of new, detailed, varied reviews teaches models more than a wall of five-star one-liners.
- Respond to reviews (especially critical ones) to signal you're an active vendor.