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Brand Alignment

Brand Alignment measures whether AI describes you accurately — your positioning, pricing, and key features as you'd want them surfaced in an answer.

Visibility tells you how often AI mentions you. Brand Alignment tells you how AI mentions you: does it describe your product the way you describe it, or does it confuse you with a competitor, mis-state your pricing, or skip the differentiator you sell on?

Common Alignment problems:

  • Wrong positioning. AI says you do X when you actually do Y.
  • Stale pricing. AI quotes an old price tier.
  • Sub-brand confusion. AI tags a sub-brand mention against the parent (or vice versa).
  • Homonym brand. Another brand with a similar name pollutes your data.

If Alignment is low, the fix is usually in your brand identity settings — tighten the canonical name, add aliases, and declare any same-name brand explicitly. See Brand detection.

For the full calculation and how Brand Alignment relates to Visibility, Share of Voice, Sentiment, and the GetMint Score, see How is my visibility score (and Share of Voice) calculated?.