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I want to rank on a topic where I have little visibility

Ranking on a new topic in AI answers is a sources problem first and a content problem second — the model needs reasons to mention you that go beyond your own site. This playbook gets you from "we're absent" to "we're in the shortlist" without spending months guessing.

Step 1: Pick the right prompts to target

In GetMint, add 5–10 prompts to the topic in question. Aim for buying-intent phrasing (e.g. "best X for Y", "X vs Y", "how to do X with Y"), not generic queries — those are what your actual buyers ask AI assistants.

After a few days of data collection, open the Visibility report on those prompts. The starting share-of-voice is your baseline.

Step 2: Identify the sources you're missing from

Open the Sources tab for the target prompts. Three things matter:

  • Which third-party domains do the models cite today? Those are the sources you need to earn a mention on.
  • Which competitors appear on those sources? They're your benchmark — what kind of content earned them the mention?
  • Are the models doing web search on these prompts? If yes (most buying queries), source coverage is the lever. If no, the lever is broader brand-mention frequency on the open web.

Step 3: Build the first-party content the topic deserves

A page on your site is the table stakes — the model needs to be able to read it (see Verify AI tools can read your pages). What works best:

  • Original data or benchmarks that third-party domains will cite.
  • Concrete how-to content with screenshots, not generic marketing.
  • A clear answer-first paragraph for each question — AI assistants tend to lift the first 1–2 sentences verbatim.

Step 4: Earn third-party coverage

This is where the time is spent. Pitch comparisons, contribute expert quotes, sponsor independent reviews on the domains the Sources tab surfaces. Two or three credible mentions on the right domain usually move the needle more than ten on weak domains.

Step 5: Re-measure monthly

AI visibility is a lagging indicator. Re-run the Visibility report at 30, 60, 90 days. Perplexity and Gemini (live-web) move first; ChatGPT lags but tends to stick once it picks you up.

Key takeaways

  • New-topic visibility is a sources problem before a content problem.
  • Target 5–10 buying-intent prompts, find the 3–5 third-party domains that drive the topic, and earn coverage there.
  • First-party content is table stakes — answer-first, crawlable, citation-worthy.
  • Expect a 30–90 day feedback loop; don't iterate weekly.