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What is Content Studio?

Content Studio is the GetMint workspace where you turn an idea into a ready-to-publish article. It covers research, briefing, writing, and review. Publishing stays on your side — once the article is exported, you push it to your CMS, your blog, or wherever you want.

Step 1: Create a brief

Pick the entry that matches your starting point.

A. With AI and SERP analysis

Give a topic or a keyword. The AI agent runs SERP analysis, infers the persona, and proposes a full outline (H1, H2, H3, talking points, title suggestions). Ideal to get started fast on a new topic.

B. From an existing brief

Paste your own brief (Notion, Word, Google Doc). The AI extracts the H1, primary keyword, target word count, secondary keywords, and outline automatically. Ideal when the scoping work has already been done elsewhere.

C. From scratch

Fill every field manually. Zero AI credits, full control. Ideal for highly specific or regulated topics.

D. From a content gap

You already know the topics where competitors outrank you — your content gaps. One click turns a gap into a brief ready to enrich. Ideal when the content gap audit is already done.

Step 2: Enrich the brief

Give the AI context before writing, so the article stays true to your brand.

Create a persona

Describe your target audience: role, sector, pains, goals. The persona becomes reusable across every future brief. The AI uses it to tune tone and examples. The persona will soon be part of a full Brand Kit.

Add an internal expert

Ask an expert from your company to weigh in on a specific topic. Their answers are injected into the brief as expert insights. The article gains authority and differentiation.

Step 3: Generate the article

The article is written section by section, in plain sight, with live quality tracking.

Section-by-section generation

The article builds up progressively, one section at a time. You validate each section before moving to the next. You keep control over every paragraph.

Live quality tracking

While writing, you see in real time:

  • Lexical score — coverage of expected terms for the topic.
  • Brand mentions — checked automatically.
  • Sources — used, clickable and verifiable.

Edit and export

Rich editor: comments, AI suggestions, highlighting, keyboard shortcuts. Collaborative work in the same interface. Export to markdown, or copy-paste straight into your CMS.

Publishing stays on your CMS. Content Studio does not publish for you — once the article is in your hands, you control where and when it goes live.

Bonus: Optimize an existing article

BETA — limited access. This feature is not yet generally available. If you have access, this is how it works.

1. Connect Google Search Console

Authenticate your GSC account in GetMint. The AI gets access to your real traffic and ranking data. Declining articles are surfaced automatically in a dedicated view.

2. Spot what's missing

The AI compares your article to what the SERP expects today. It flags uncovered search intents, missing keywords, and weak AI mentions.

3. Rewrite section by section

You choose what to rewrite and what to keep. The original article stays available in history. No blank page, no risk of breaking the whole piece.

Roadmap

What's coming to Content Studio:

  • Full Brand Kit — the persona becomes one piece of a larger kit: tone of voice, style guide, legal mentions, logo, references. Shipping soon.
  • Refresh at scale — launch bulk optimizations on articles flagged by GSC.
  • More to come — the product team will add features based on your feedback.

Key takeaways

  • Content Studio covers the whole writing cycle: brief, plan, persona, expertise, drafting, review, export.
  • You stay in control at every step; nothing is forced on you.
  • Publishing is not part of Content Studio. The article leaves GetMint as markdown or copy-paste, and you publish on your own platform.