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How to create a Wikipedia page for your company and brands

A well-sourced Wikipedia page is one of the strongest off-site signals for AI visibility — LLMs lean on it heavily, AI answers cite it, and it feeds Google's Knowledge Graph. But Wikipedia is run by volunteers who delete pages that don't meet their notability bar, so eligibility is make-or-break. This guide explains why it matters and walks through creating one the right way, so it doesn't get deleted.

A heads-up before you start: this is not a quick technical task. The make-or-break factor is whether your company actually qualifies. Read the eligibility section first. If you skip it, your page will likely be removed, and a deleted page is much harder to bring back later.

Why a Wikipedia page matters for AI visibility

Wikipedia is one of the sources large language models rely on heavily. It tends to be well represented in their training data, it's a frequently cited source in AI answers (ChatGPT, Perplexity, Google's AI answers), and it feeds Google's Knowledge Graph and the knowledge panels you see on the right of search results.

In practice, a well-sourced Wikipedia page does three things for you:

  • It gives AI engines a trusted, structured reference about your company, so they describe you accurately instead of piecing together fragments from random pages.
  • It strengthens your entity — the model's understanding of who you are, what you do, and how you relate to your market.
  • It acts as a citation anchor: when an assistant talks about your category, a Wikipedia entry makes you more likely to be part of the answer.

The flip side: Wikipedia is not a place to advertise. It's an encyclopedia run by volunteers who remove promotional content quickly. You earn a page by being notable, not by wanting one.

Step 1 — Check whether your company is eligible

This is the step everyone underestimates, and it decides everything. Being old, profitable, or well-known to your customers is not enough. Wikipedia has its own bar, called notability.

There are two ways to clear it:

Sector-specific criteria. Appearing in major, recognized rankings can count — for example the Forbes Global 2000, Fortune 500, or FT 1000.

General criteria (the usual path). Your company needs significant, lasting coverage by reliable, independent sources. Concretely, that usually means at least two press articles that:

  • appear in well-known national, general-interest media (not local press or niche trade publications),
  • are entirely about your company (not a list or a roundup mentioning many companies),
  • are substantial and the result of real journalism (not executive interviews, reworded press releases, or sponsored content),
  • are spaced at least two years apart.

To find these, search Google News, Google Scholar, or ask your PR agency or comms lead for the coverage they've secured. If you can't find sources that meet this bar, the honest answer is that it's not the right time — wait until you can.

Step 2 — Check the page was never created and deleted before

If an article about your company already existed and was deleted, you can't simply create a new one from scratch. You'd need to go through a page restoration request instead, which is a different process.

To check, open Wikipedia's public deletion logs, type your company name in the target field, and list the results. If you see "no matching items," you're clear to create from scratch. If past entries show up, a page existed before and you'll need the restoration route.

Step 3 — Create a Wikipedia account

Create an account on the language version of Wikipedia where you want the page (for most international brands, English Wikipedia). You'll need a valid email and a username.

Creating a page from a brand-new account with no edit history is a red flag to reviewers and makes deletion more likely. If you can, make a few small, genuine edits first to establish a basic track record before drafting your article.

Step 4 — Create a draft

Don't publish straight into the live encyclopedia. Work in a draft first.

The guided way: once logged in, use Wikipedia's article-creation help path (the Article Wizard on English Wikipedia). It asks you a few questions to make sure you understand the process, then sets up a draft for you to work in. Your draft stays private to the live encyclopedia until it's submitted and accepted.

Step 5 — Write the draft, on substance and on form

This is where most pages succeed or fail on quality. Model your article on an existing high-quality page in your sector (Wikipedia labels its best articles as Featured articles). A commonly used reference for a company is the Hydro-Québec article.

Keep these five rules in mind — they're the most important and the most often ignored:

  • Every single fact must be backed by an independent, external source. You cannot use your own website to support a claim. No source, no sentence.
  • Stay strictly neutral. No superlatives, no marketing language. Have someone re-read it with fresh eyes to catch any promotional tone.
  • Write like an encyclopedia, not a landing page. Avoid bullet lists and copywriting; use plain, factual prose.
  • Add the relevant categories and portals at the end of the article.
  • Add an external link to your website in the infobox and in an "External links" section at the end. (These links are nofollow, but they still help your overall presence.)

Step 6 — Add your logo

Images on Wikipedia must first be uploaded to Wikimedia Commons, with strict copyright rules: you can only upload images you own the rights to, published under a free license.

Logos follow a slightly different path through a dedicated upload page, where the logo is handled as a trademark. Upload it the same day you publish the article, once the page is finalized — otherwise it can be removed. You then insert it into the article's infobox by referencing its file name.

Step 7 — Submit for review (recommended) or publish

When your draft is finalized and you're confident it meets the rules on both substance and form, you have two options:

  • Submit it for review (recommended): volunteer reviewers check it and either accept it or give you feedback to improve it. This is the safe route, especially with a newer account.
  • Publish it directly. It goes live immediately, but bots and human editors will still review it, and it can be removed quickly if it doesn't meet the bar.

If you've recently created your account or have never built a page before, submit for review. Publishing directly is for experienced contributors.

Step 8 — Disclose your connection

If you (or someone in your company) wrote the page, Wikipedia requires you to disclose your conflict of interest. This is mandatory, not optional, and paid contributions must be declared under Wikipedia's terms of use.

Declare it on the new page's talk page and on your user profile (and in the edit summary when relevant). Disclosing is not harmful to your page if your company is genuinely notable and you've respected the rules. Failing to disclose risks a visible red banner warning that the article may have been edited for undisclosed payment — hard to miss, damages credibility.

Step 9 — Watch the page

New pages often get edited in the hours, days, and weeks after they go live. Instead of checking manually, click the star icon at the top of the page to add it to your watchlist and choose how long to monitor it. You'll be notified of every change, even minor ones, so you can react if something inaccurate is added.

Key takeaways

  • Notability is make-or-break. Without two substantial, independent, well-spaced press articles (or a major ranking listing), don't start — your page will be deleted.
  • Check Wikipedia's deletion logs first; if a previous page existed and was deleted, you need a restoration request, not a new creation.
  • Build some edit history on your account before drafting — brand-new accounts attract scrutiny.
  • Every claim needs an independent source — your own site never counts. No source, no sentence.
  • Disclose the conflict of interest. Mandatory. Failing to disclose paints a red banner across your article.

Need a hand with this?

A Wikipedia page is the most demanding action on your list, and eligibility is genuinely make-or-break. If you'd like help deciding whether it's the right move for you now and how it fits your wider GEO strategy, GetMint's Customer Success team can talk it through with you. Talk to a GetMint CSM about the Enterprise plan.