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Share of Voice

Share of Voice (SoV) is your share of total brand mentions in AI answers across a topic — how often you're named, relative to the competitors named alongside you.

If you're mentioned in 30% of answers and your three competitors split the rest, SoV shows whether you're winning or losing the answer.

Example. If a brand is named in 50 of 100 responses and there are 500 total brand mentions across everyone, that brand's Share of Voice is 50 / 500 = 10%.

A few practical notes:

  • SoV depends on your competitor list. The brands you declare on the project become the "vs" reference — pick 3–5 brands that actually appear in the same answers, not aspirational giants. See Add competitors.
  • It's measured per topic and per model, so the picture differs across ChatGPT, Perplexity, Gemini, etc. — that's expected and useful (it tells you where to focus).
  • SoV is a relative metric — it can rise even when your Visibility falls, if a competitor drops faster than you. Read both numbers together.

For the full calculation and how SoV relates to Visibility, Sentiment, Brand Alignment, and the GetMint Score, see How is my visibility score (and Share of Voice) calculated?.