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Visibility Score

Visibility Score is the percentage of relevant AI responses that mention your brand naturally — when someone asks a question without naming any brand (e.g. "best project management tool for startups").

It's GetMint's core metric: how often AI surfaces you unprompted. A higher score means AI engines pick you up as part of their default shortlist for the topics you track. A lower score means they don't — yet.

A few things worth knowing:

  • The score is a probability from repeated simulations, not a fixed ranking. AI models are non-deterministic, so the number moves a little week to week. Read the trend, not one snapshot.
  • It's measured per topic and per model — your Visibility Score on ChatGPT for "marathon running shoes" can be very different from your score on Gemini for the same topic.
  • A low or zero score isn't a failure — it's your baseline. The point is to move it over time.

For the full calculation and how Visibility relates to Share of Voice, Sentiment, Brand Alignment, and the GetMint Score, see How is my visibility score (and Share of Voice) calculated?.